meanswhile

The concept is "Clothing is not just clothing, it is a tool for everyday life."

Reinterpreting elements of outdoor, military and workwear, the brand offers utilitarian, real-life wear that eliminates excessive decoration with high-performance materials and design-driven details, pursuing durability and practicality. The brand emphasizes domestic production and attention to detail in sewing and patterns, approaching its products as "tools closest to the body."

DESIGNER: Naohiro Fujisaki
FROM: Tokyo, Japan
FOUNDED: 2014

meanswhile